The Complete Wholesale SMS Script Library: 20 Templates That Convert

Initial Outreach Templates

Template 1: The Direct Approach

Hi [FirstName], this is [YourName] with [Company]. I'm a local cash buyer and noticed you own the property at [Address]. Would you consider a cash offer? Reply STOP to opt out.

Template 2: The Soft Approach

Hey [FirstName], I was looking at properties in your area and came across [Address]. I'm not sure if you'd ever consider selling, but if so, I'd love to chat. No pressure at all. Reply STOP to opt out.

Template 3: The Specific Approach

Hi [FirstName], I noticed your property on [Street] might be vacant. I buy properties in that area for cash, as-is. Would you be open to a conversation? Reply STOP to opt out.

Template 4: The Value Lead

Hi [FirstName], home values on [Street] have been moving. I'm an active buyer in your neighborhood. If you've thought about selling, I can make a cash offer with a quick close. Reply STOP to opt out.

Follow-Up Templates

Template 5: Day 2

Hi [FirstName], just following up about [Address]. I'm still interested if you'd like to chat. No pressure. Reply STOP to opt out.

Template 6: Day 7

Hey [FirstName], wanted to check in one more time about your property at [Address]. If the timing isn't right, totally understand. Reply STOP to opt out.

Template 7: Day 14

Hi [FirstName], last message about [Address]. If you ever want to discuss a cash offer, you can reach me anytime at [Phone]. Have a great day! Reply STOP to opt out.

Template 8: Day 30

Hi [FirstName], it's been a few weeks since we chatted about [Address]. Has anything changed on your end? I'm still interested. Reply STOP to opt out.

Qualification Templates

Template 9: Condition

Thanks for getting back to me! Can you tell me a little about the property's condition? Any repairs needed?

Template 10: Timeline

What's your timeline looking like? Are you looking to make a move soon or just exploring options?

Template 11: Motivation

If you don't mind me asking, what's the main reason you're considering selling?

Template 12: Price

Do you have a number in mind for the property? I want to make sure we're in the same ballpark before taking up more of your time.

Re-Engagement Templates

Template 13: Market Update

Hi [FirstName], just wanted to share that home values in your area are [trending up/holding steady]. If you've thought about selling [Address], I'd love to chat. Reply STOP to opt out.

Template 14: Seasonal

Hey [FirstName], with [spring/summer/fall/winter] here, a lot of homeowners are making moves. Just checking in about [Address]. Reply STOP to opt out.

Template 15: The Check-In

Hi [FirstName], hope you're doing well. Just wanted to see if anything has changed with [Address]. Still interested whenever you're ready. Reply STOP to opt out.

Buyer Templates

Template 16: New Deal Blast

NEW DEAL: [Address], [Beds/Baths], [Sqft]. Asking $[Price]. ARV $[ARV]. Estimated profit $[Amount]. Cash buyers — reply YES for full details.

Template 17: Price Reduction

PRICE DROP: [Address] now $[New Price] (was $[Old Price]). ARV $[ARV], [Beds/Baths]. Reply YES for details.

Template 18: Under Contract

Deal at [Address] is now under contract. Stay tuned — more deals coming this week.

Template 19: Buyer Criteria

Hey [Name], I'm actively contracting deals in [Market]. What are you buying right now? (Property type, price range, condition?)

Template 20: Buyer Follow-Up

Hey [Name], I have a new deal coming that matches what you told me you're looking for. Want me to send details when it's ready?

The Bottom Line

These templates are starting points — customize them for your market, voice, and audience. Always include opt-out language. Test different variations and track response rates. The templates that work best are the ones that sound like a real person, not a marketing machine.