Marketing Your Wholesale Deals: The Complete Disposition Playbook

Disposition Is Where You Get Paid

You can find the best deals in the world, but if you can't sell them to buyers quickly, those contracts expire and your effort is wasted. Disposition — the process of marketing and assigning your wholesale deals — is the revenue engine of your business.

Building the Deal Package

Every deal needs a professional package that gives buyers everything they need to decide quickly:

Essential Components

1. Property address and photos (exterior, interior if available)
2. Property specs: beds, baths, sqft, lot size, year built
3. Asking price (your contract + fee)
4. ARV with 3-5 supporting comps (addresses, sale prices, dates)
5. Estimated repairs (itemized or per-sqft with condition notes)
6. Buyer profit projection (ARV - asking price - repairs)
7. Contract details: close deadline, EMD required, assignment terms

Multi-Channel Marketing

Email Blast (Primary)

Send to your full buyer list within 24 hours of contracting. Clear subject line with key details. Full deal package in the body. Strong call to action.

Text Blast (Speed)

Follow email with a brief text: property address, price, ARV, estimated profit. Reply YES for full details.

Social Media

Post in local Facebook investor groups, BiggerPockets marketplace, and connected investor platforms.

Disposition Platforms

InvestorLift, Connected Investors, and DealSpeed provide automated buyer matching.

Agent Network

Send to investor-friendly agents who have buyer clients. Offer referral fee for bringing a buyer.

Managing Multiple Buyers

Good deals attract multiple interested buyers:

• First come, first served: first signed assignment + EMD gets the deal
• Always maintain 1-2 backup buyers in case primary falls through
• Verify proof of funds before accepting any buyer
• Check buyer reputation — have they actually closed deals before?

Pricing Your Deals

The right asking price balances maximizing your fee with speed of sale:

• Too high: deal sits, no buyer interest, risk of contract expiration
• Too low: you leave money on the table
• Sweet spot: price where your buyer still makes 15-25% ROI on their investment

If a deal hasn't received serious interest in 48-72 hours, consider reducing your fee by $2,000-5,000 to move it.

Speed Metrics

Track your disposition performance:

• Time from contract to first buyer blast: under 24 hours
• Time from blast to secured buyer: under 72 hours
• Buyer response rate: 5-15% on well-priced deals
• Close rate: 85%+ of assigned deals should close

The Bottom Line

Disposition is a system, not an afterthought. Build professional deal packages. Blast across multiple channels within 24 hours. Manage buyers with first-come-first-served plus backups. Price for speed while protecting your fee. Track your metrics and optimize. The fastest-disposing wholesalers close the most deals and build the strongest reputations.