How to Wholesale Your First Deal in 90 Days: The Action Plan

The 90-Day Wholesale Action Plan

Most people who "want to wholesale" spend months watching videos, reading guides, and never taking action. This plan eliminates that. Week by week, here's exactly what to do to close your first wholesale deal in 90 days.

This is not theory. This is execution.

Weeks 1-2: Foundation

Week 1: Entity and Compliance Setup

Form your LLC — file with your state ($50-150, 1-3 day processing)
Get your EIN — IRS.gov, instant online (free)
Open a business bank account — required for credibility and compliance
Register a business domain — matching your LLC name
Set up basic website — legal name, address, phone number, business description
Begin 10DLC registration — brand submission with matching EIN/LLC/domain
Time required: 5-10 hours

Week 2: CRM and Outreach Setup

Choose your CRM — GoHighLevel, REsimpli, or similar platform designed for real estate
Set up your pipeline — Lead → Contacted → Qualified → Contract → Closed
Configure SMS sequences — initial outreach + 4-touch follow-up drip
Set up your phone system — local number for inbound calls
Create your buyer registration form — name, phone, email, buy criteria, market, price range
Time required: 8-12 hours

Weeks 3-4: List Building and First Campaign

Week 3: Pull Your First Lists

Target 3 list types to start:

Absentee + Vacant (highest volume)
Active Foreclosure (highest intent)
Tax Delinquent + Absentee (strong motivation)

Pull from your target counties — focus on 2-3 counties where you know the market
Volume target: 5,000-10,000 records for your first campaign
Skip trace all records immediately after pulling

Week 4: Launch Outreach

Load skip-traced leads into your CRM — 30-record test batch first, then full import
Begin SMS campaign — initial text to all leads
Start follow-up drip — automated Day 2, Day 7, Day 14 sequences
Begin driving for dollars — 2-3 sessions per week in your target neighborhoods
Monitor responses — respond to incoming texts within 1 hour during business hours
Expected responses: 150-500 replies from 10,000 texts (3-5% response rate)

Weeks 5-8: Pipeline Building

Week 5-6: Qualify and Analyze

Respond to every lead reply — ask qualifying questions (condition, timeline, motivation, asking price)
Run deal analysis on qualified leads — MAO = ARV × 0.70 - Repairs - Wholesale Fee
Pull comps for every property where the seller is motivated
Begin making verbal offers — start with your strongest leads
Expect: 5-15 genuinely motivated leads from your first 10,000-contact campaign

Week 7-8: Buyer List Development

While working your seller pipeline, simultaneously build your buyer list:

Attend 2-3 investor meetups — collect cards, exchange numbers
Join local Facebook investor groups — post that you're looking for cash buyers
Pull cash sale records from your county — skip trace and contact recent cash buyers
Contact 5 property management companies — ask for active investor clients
Visit 2-3 title companies — introduce yourself, ask about active buyers
Target: 50-100 qualified cash buyers by week 8

Weeks 9-10: Contracting

Make Offers, Handle Objections

By this point you should have:

A pipeline of 5-15 motivated leads
Deal analysis completed on each
Comps pulled and ARV computed
Verbal offers presented to your top leads

Now contract:

Send your Purchase and Sale Agreement to sellers who accepted verbal offers
Key contract terms: cash purchase, 14-21 day close, assignment rights retained, 5 business day acceptance period
Handle objections — most sellers will counter or ask questions. Be prepared for:
"Your offer is too low" — explain your cash, speed, and certainty value
"I need more time" — set a specific deadline for acceptance
"Can I think about it?" — follow up in 48 hours, persistent but not aggressive
"My [agent/friend/family] says the house is worth more" — share your comp analysis

Target: 1-3 Contracted Deals

From 10,000 initial contacts, 150-500 responses, 5-15 motivated leads, and 5-10 offers — expect 1-3 executed contracts.

Weeks 11-12: Assignment and Closing

Market Your Contracted Deal

Blast your buyer list within 24 hours of contracting — deal details, photos, and asking price
Asking price: Your contract price + your desired wholesale fee ($5K-$20K depending on deal)
Handle buyer questions — provide comps, repair estimates, and property details
Negotiate with buyers — the best buyers will close fast with minimal counter-offers
Execute Assignment of Contract — transfer your contract rights to the buyer

Close

Coordinate with title company — send the original contract and assignment agreement
Title search and clear — title company verifies ownership and clears liens
Schedule closing — both parties sign, title records the deed, funds disburse
Collect your wholesale fee — paid at closing via the title company

The Timeline Reality

| Week | Activity | Expected Result | |------|----------|----------------| | 1-2 | Setup (LLC, CRM, compliance) | Infrastructure ready | | 3-4 | List pulling, skip trace, launch | First campaign live | | 5-8 | Qualify leads, analyze deals, build buyer list | 5-15 motivated leads, 50-100 buyers | | 9-10 | Contract execution | 1-3 executed contracts | | 11-12 | Assignment, marketing, close | First closed wholesale deal |

The Bottom Line

90 days. Zero experience needed. The plan is list pull → skip trace → outreach → qualify → analyze → offer → contract → assign → close. Follow this week by week and your first wholesale deal is a math problem, not a mystery. The only variable is whether you execute.