AI Agent Builder
AI Agent Builder
Build your AI agent.
In 60 seconds.
Answer 8 quick questions about what you want your agent to do. We'll generate a complete, production-ready GHL prompt you can paste in and go live.
✦ Voice AI (phone calls)
✦ Conversation AI (SMS, chat)
✦ GHL-ready output
✦ Paste and go live
Guide Me
8 steps · ~3 min
One question at a time. Best if you're new or want a structured walkthrough.
Quick Build
1 page · ~60 sec
All 8 sections on one page. Fill, scroll, generate. Fastest path to a live prompt.
Templates
Start from a proven template
Pick a template to pre-fill all 8 sections. Edit anything after.
Motivated Seller
Distressed homeowner outreach. Qualifies motivation, condition, timeline, and price.
💬 Conversation AI · NSD
Solar / Home Services
Inbound lead qualification for solar, HVAC, roofing, or home services.
💬 Conversation AI · Consultative
B2B Demo Booking
Voice AI that books product demos. Sharp, consultative, pain-first.
📞 Voice AI · Consultative
RE Buyer Agent
Qualify buyer leads on financing, timeline, and property preferences.
💬 Conversation AI · Neutral
Inbound Qualifier
Generic inbound qualifier. Routes leads based on fit. Works for any business.
📞 Voice AI · Neutral
Step 1 of 8
What type of AI agent are you building?
This determines the prompt structure and which GHL sections get generated.
✓
Conversation AI
Responds via SMS, Facebook Messenger, Instagram DM, or Web Chat. Text-based, 24/7 qualification.
✓
Voice AI
Makes and receives phone calls. Books appointments, qualifies leads, handles inbound or outbound.
Step 2 of 8
What should we call your agent,
and who are they representing?
The agent's name and brand they speak on behalf of.
Never Confirm
Deflect naturally. "I'm part of the team."
Acknowledge Partially
Admit it only if pushed hard. Redirect fast.
Own It
Lead with it. "Yeah I'm AI — that's the product."
Step 3 of 8
What is the #1 thing this agent
needs to accomplish?
Be specific. What does "success" look like at the end of every conversation?
Step 4 of 8
How should your agent
sound and communicate?
This shapes the agent's tone and every message it sends.
Warm & Empathetic
Patient, emotionally aware. For sensitive conversations like distressed sellers or life events.
Direct & Professional
Clear, efficient, no fluff. Gets to the point. Respects their time.
Sharp & Confident
High-energy, punchy, moves the conversation forward fast. Great for demos and B2B.
Casual & Conversational
Friendly, like texting a colleague. Relaxed. Good for warm audiences.
Neutral
No specific framework.
NSD — Tactical Empathy
Mirror, label, calibrated questions.
Consultative
Pain-first. Diagnose before prescribing.
Step 5 of 8
What does your agent need to
find out from every conversation?
List the questions or pieces of information it should collect. Think: what do you need to know to decide if this lead is qualified?
Step 6 of 8
When the agent has what it needs,
what happens next?
Select all actions this agent should trigger. Add details below.
Book an Appointment
Schedule a call, meeting, or showing
✓
Notify Your Team
Slack, SMS, or email alert with lead info
✓
Trigger a GHL Workflow
Fire an automation when qualified
✓
Update CRM Fields
Write collected data to contact record
✓
Leave blank to use the handoff message itself. GHL detects this phrase as a conversation event.
Add common objections and how your agent should respond. Gets injected into the prompt.
Step 7 of 8
What should this agent
never say or do?
These become hard rules the agent follows in every single conversation.
Step 8 of 8
What should your agent
know about your business?
This becomes your agent's knowledge base. Include anything it might need to reference: your story, what you offer, pricing, common objections and responses, proof points, FAQs.
⚡ Quick Build
Fill in all sections, then click Build My Prompt at the bottom.
1
What type of agent are you building?
✓
Conversation AI
SMS, Facebook Messenger, Instagram DM, or Web Chat.
✓
Voice AI
Makes and receives phone calls. Books appointments, qualifies leads.
2
Agent identity
Never Confirm
Deflect naturally. "I'm part of the team."
Acknowledge Partially
Admit if pushed hard. Redirect fast.
Own It
Lead with it. "Yeah I'm AI — that's the product."
3
Primary mission & success definition
4
Agent personality
Warm & Empathetic
Patient, emotionally aware. For distressed sellers or sensitive conversations.
Direct & Professional
Clear, efficient, no fluff. Respects their time.
Sharp & Confident
High-energy, punchy, moves conversation forward fast.
Casual & Conversational
Friendly, like texting a colleague. Good for warm audiences.
Neutral
No specific framework.
NSD — Tactical Empathy
Mirror, label, calibrated questions.
Consultative
Pain-first. Diagnose before prescribing.
5
What to ask / collect
6
Actions & handoff
Book an Appointment
Schedule a call, meeting, or showing
✓
Notify Your Team
Slack, SMS, or email alert with lead info
✓
Trigger a GHL Workflow
Fire an automation when qualified
✓
Update CRM Fields
Write collected data to contact record
✓
6.5
Objection handling
Optional
Add common objections and how your agent should respond.
7
Guardrails — what this agent must never do
8
Business knowledge base
Optional
Building your prompt...
Assembling all GHL sections
Applying personality framework
Setting voice rules and guardrails
Building conversation objectives
Mapping CRM data fields
Configuring handoff & actions
Writing knowledge base
Finalizing GHL prompt sections
Prompt Ready
Your AI Agent Prompt
Copy each section and paste it into the corresponding field in GHL. Each card is labeled with where it goes.